March 16th 2008
Think Like Your Customer. A winning strategy to maximize sales by understanding how and why your customers buy. Bill Stinnett.
Think Like Your Customer. A winning strategy to maximize sales by understanding how and why your customers buy. Bill Stinnett. 2005. ISBN 0071441883.
I am always looking for what I think is the best sales book to recommend. This is the book for B2B sales this year. A very high sales performer, Bill Stinnett has really hit the mark with this book. If you coupled the strategies and methods of Stinnett with the strategies and tactics used by Bill Freese, (Question Based Selling) you could build the ultimate sales machine in your company. I am just blown away at the thoroughness, quality of process and thought that has gone into this book. When I asked Bill for a review copy he arranged to call me to find out where I was coming from and what I did with the reviews. This gentleman dots the i’s and crosses the t’s.
Buy it, read it, and keep it on your read often, do not lend bookshelf. Of course if you are content with the status quo, this book will only make you realize how much more there is out there. I am really pumped by Stinnett!
Similar Posts:
- Top Dog Sales Secrets. 50 experts show you proven ways to skyrocket your sales. Michael Dalton Johnston ed.
- Gap Selling. Getting the customer to yes. Jim Keenan
- The Innovative Sale. Unleash your creativity for better customer solutions and extraordinary results. Mark Donnolo.
- The Chasm Companion. Paul Wieffels
- Sales Blazers. 8 Goal-shattering strategies from the world’s top sales leaders. Mark Cook.
Category: Sales, Sales Effectiveness, Sales Efficiency
