July 31st 2007
The Chasm Companion. Paul Wieffels
The Chasm Companion. Paul Wieffels. ISBN 0066620554
“A field book to Crossing the Chasm and Inside the Tornado(Implementing effective marketing strategies for high-technology companies)”. This book was put together by several of Geoffrey Moore’s practitioners at The Chasm Group. If it’s been awhile since you read Crossing and Tornado, this will be very good review. The various models for each step are very useful in clearly explaining the issues to non sales and marketing types. I read this over a three month period as it was so very useful. It has a found a permanent spot on my bookshelf.
Similar Posts:
- Crossing the Chasm. 3rd edition. Geoffrey Moore.
- Selling to Vito (The Very Important Top Officer) Antony Parinello
- Think Like Your Customer. A winning strategy to maximize sales by understanding how and why your customers buy. Bill Stinnett.
- The Trusted Advisor. David Maister
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Category: Management, Marketing, Strategy, Technology Industry
