October 9th 2007

Motivating the “What’s In It For Me?” Workforce. Manage across the generational divide and increase profits. Cam Marston.

Motivating the “What’s In It For Me?” Workforce. Manage across the generational divide and increase profits. Cam Marston.2007. ISBN 9780470124147. This is a much needed essential book. The author is a Gen X’er who has made a career from explaining how to get the best from a multi-generational workforce. If you, like me, need to hire and inspire Gen X and Millenia workforces, then you must get this book! It will also help you understand your children! Lessons learned, you do not “suggest” how things should be done, you tell and show, with clear directions.

  1. Use clear straightforward language
  2. Don’t assume anything
  3. When an employee gets it right, celebrate!

According to some of his research the Millenia generation is on line to be a Hero generation.

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