August 8th 2007
Pyro Marketing. The four step strategy to ignite customer evangelists and keep them for life. Greg Stielstra
Pyro Marketing. The four step strategy to ignite customer evangelists and keep them for life. Greg Stielstra. 2005. ISBN 9780060776701. A short well written book that really delivers what it promised. Did you ever wonder how Mel Gibson was able to be so successful with the Passion of Christ movie ($500M on a $45M budget) or how Rick Warren’s The Purpose-Driven Life became the best selling hardcover of all time? This book uses the campaigns of these products to lay out a plan for any break out marketing campaign, that fits todays marketplace, in record time. Traditional mass market ad practitioners will not like this book. It is pragmatic, easy to follow and due to our research at Rocket Builders, we know it works. It reaffirms that if you do the work, build a great product , put it in front of those who really want to buy it and make it easy for them to spread the word to others, you will be successful. For a business book, the author has done a very good job on his bibliography and annotations. These words did not just spring from the authors mind, he did the research. Buy it and enjoy the read.
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Category: Lead generation, Marketing, Sales, Strategy
