July 31st 2007
The Microsoft Edge. Julie Bick
The Microsoft Edge. Julie Bick ISBN 0671034138.1999. Found this in the heavily discounted Xmas sales area at Chapters. If you, like me, admire Microsofts strengths in product management, launches and marketing, this is a good book to have. Written in a very succinct style, the author lays out the Microsoft strategies for building success. Key chapters. Hiring and Keeping Best People, Doing business on the Web (dated but not bad), New Products, Not So New products and Partners. The direct quotes from Sr Microsoft VPs, Directors, and Managers are very relevant. A smart book about smart people by a smart author. This is a personal bookshelf item for marketers.
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Category: Strategy
