Archive for July 11th, 2007

Information Trapping. Real-Time Research on the Web. Tara Calishain

Information Trapping. Real-Time Research on the Web. Tara Calishain. 2007. ISBN 0-321-49171-8. There is something for the beginner through to the advanced researcher in this book. Some of it will get dated fairly quickly as the web evolves almost faster than a book can be written. Her syntactical search tips for all the major tools are very valuable. I had never tried the intitle:keyword syntax prior to this, nor had I used cluster search tools, very cool. Lots of tips on how and where to see who is linking to your content plus where you content may be landing (without your permission!). A good working book, if you try out 1/3 of her suggestions your web searching capabilities will grow substantially. Very helpful for market researchers. She is quite prolific in this area.

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Category: Marketing, Technology Industry

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