Archive for July 9th, 2007

Coolhunting. Chasing down the next big thing. Peter Gloor & Scott Cooper

Coolhunting. Chasing down the next big thing. Peter Gloor & Scott Cooper. 2007. ISBN 9758-0-8144-7386-3. If you are one of those people who want to discover the next thing, this is a great resource for you. If you are wanting to understand the real power of Web 2.0 technologies, especially social networking this is a great book for you. Some of their insights are straight forward, while some are counter intuitive. E.g. A company could increase its chance of surviving the dot com bubble if they actively went out and talked to their competitors quite often. Those that did not, had much higher failure rates. When in doubt follow the swarm. Bees lead! This is a slim, but thoughtful book with significant academic research (MIT Media Lab) behind it. Most definitely a book for smart folks. I still liked it.

Category: Leadership, Management, Technology Industry

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