June 4th 2007
The Jelly Effect. How to make your communication stick. Andy Bounds.
The Jelly Effect. How to make your communication stick. Andy Bounds. ISBN 9781841127606. 2007. The Jelly effect is a Bound’s apt description of what most presentations reduce the recipient to, jelly! What a dynamite combination of talents, a communicator/presenter who is also a clear writer. This is a must buy for your summer reading. Easy to read, brilliantly laid out and above all full of stuff that works! My top takeaway, stop telling your prospects about what you will do for them, tell them how their company will be like AFTER you help them. Paint the picture of what others were able to do AFTER working with you. Brilliant and succinct, this is one of the most useful sales and marketing books you can get today. He covers networking, sales, referrals, and presentations and wastes no words. A library keeper.
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Category: Leadership, Management, Marketing, Sales
