Archive for February 22nd, 2007

Maximium Influence. The 12 universal laws of power persuasion. Kurt W. Mortensen

Maximium Influence. The 12 universal laws of power persuasion. Kurt W. Mortensen. 2004. ISBN 0814472583. An Amacom publication. A very practical book that seems to have pretty well everything you would want to know about persuasion in one easy to read volume. His 12 laws make sense as well as his checklist to ensure you have the best chance to persuade your audience. Definitely a library keeper, especially if you are a salesperson, in marcomm, or a speaker/presenter. Lesson reinforced, information helps persuade, emotion sells the deal. The twelve power laws are:

Dissonance

Obligation

Connectivity

Social Validation

Scarcity

Verbal Packaging

Contrast

Expectations

Involvement

Esteem

Association

Balance

Category: Leadership, Lifeskills, Sales

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You’ve Got to be Believed to be Heard. Reach the first brain to communicate in business and in life. Bert Decker

You’ve Got to be Believed to be Heard. Reach the first brain to communicate in business and in life. Bert Decker. 1992. ISBN 0312099495. This is a classic. Well written, clear and full of very useful tips that you can put into effect today. Lesson learned. The words you use only convey 7% of your message., yet we sweat bullets over the words, neglecting how we deliver it. If you have to communicate in your life, you need this book. I found it in bargain bin, but its a treasure. He has had over 35 yrs experience helping people become better and more spontaneous speakers. Recommended.

Category: Leadership, Lifeskills, Sales

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