February 22nd 2007
Maximium Influence. The 12 universal laws of power persuasion. Kurt W. Mortensen
Maximium Influence. The 12 universal laws of power persuasion. Kurt W. Mortensen. 2004. ISBN 0814472583. An Amacom publication. A very practical book that seems to have pretty well everything you would want to know about persuasion in one easy to read volume. His 12 laws make sense as well as his checklist to ensure you have the best chance to persuade your audience. Definitely a library keeper, especially if you are a salesperson, in marcomm, or a speaker/presenter. Lesson reinforced, information helps persuade, emotion sells the deal. The twelve power laws are:
Dissonance
Obligation
Connectivity
Social Validation
Scarcity
Verbal Packaging
Contrast
Expectations
Involvement
Esteem
Association
Balance
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Category: Leadership, Lifeskills, Sales
