February 13th 2007
Made to Stick. Chip Heath & Dan Heath. Why some ideas survive and others die
Made to Stick. Chip Heath & Dan Heath. Why some ideas survive and others die. 2007.ISBN 1400064281. A book to make better communicators of us all. One of the better marketing and sales communication books I have ever read. It may even turn out to be the best this year. The two authors came to these ideas from two very different directions which makes the impact even stronger. Lesson learned, the impact of clear stories is profound and underrated. Its true whether its an Aesop fable, a classic style like David and Goliath, the Good Samaritan or Newton and his apple. Anyone who has to “tell others” about a project, a goal, a report, anything that needs to be easily understood and remembered, will benefit from reading this book. And the listeners will benefit too! Early in my career I learned it takes really smart people to find the simple clear explanation. This book is proof of that! Quick read, easy to understand, a lifetime to get it right. Deserves to be on every CEOs’ bookshelf. Get their manifesto
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Category: Lifeskills, Management, Marketing, Sales
