February 28th 2022
Sell Without Selling Out. Andy Paul
Sell Without Selling Out. Andy Paul. 2022, ISBN 978177458088. Andy sent me an early version of this book and I am glad he did. This book is so ethical. It fully respects the customer and the seller. It’s not a formula or magic bullet, but it is so true. Early on he says you are not there to sell the client; you are attempting to influence their buying decision. Each section rings so true in the daily life of selling yet many will find that they are not doing the right things now. Clearly written you will zip through this, but it deserves a thoughtful read.
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Category: Sales, Sales Effectiveness
