July 28th 2021
Coaching Salespeople into Sales Champions. A tactical playbook for managers and executives. Keith Rosen
Coaching Salespeople into Sales Champions. A tactical playbook for managers and executives. Keith Rosen. 2008. A very useful book as it is full of things that managers can actually do. Its Olympics time and one of the sponsors had made spotlight videos of the impact of coaching to the high performance athlete. The is true for sales teams ( since its all about people and not stuff) . Rosen is very recognized in this field and he writes a no nonsense book stuffed full of impactful insights. I took copious notes and constantly refer this book to my own coaching clients. Buy it, read it and keep it handy for regular referral.
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Category: Management, Sales, Sales Effectiveness, Sales Efficiency
