January 7th 2020
Better Selling Through Storytelling. The essential roadmap to becoming a revenue rockstar. John Livesay
Better Selling Through Storytelling. The essential roadmap to becoming a revenue rockstar. John Livesay. 2019. ISBN 9781642793734. Called the Pitch Whisper, the author does lay out a smart method for making pitches and presentations. This fits very neatly into ABM and Value Selling methodologies, by reminding the reader to focus on value (impact) to the audience. Its not we but you. Good case studies and relevant quotes, plus a very readable text makes this a valuable adding to your sales tool-belt. A read it in one go – its that concise and good.
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Category: Lifeskills, Sales, Sales Effectiveness, Technology Industry
