Sales Differentiation. 19 powerful strategies to win more deals at the prices you want. Lee B. Salz
Sales Differentiation. 19 powerful strategies to win more deals at the prices you want. Lee B. Salz. 2018. ISBN 9780814439913. This book delivers what it says and more. The core of differentiation is talking about value as the customer sees it. There are no wasted words in this book, it is current, concise and hits the topic hard. Any salesperson and sales manager will get much out of the time spent reading and rereading this book. Its totally enjoyable – I could not put it down. Might just be the best sales book of the year, IMHO
Category: Marketing, Sales, Sales Effectiveness, Strategy
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