The Sales Acceleration Formula. Using data, technology and inbound selling to go from $0 to $100 m
The Sales Acceleration Formula. Using data, technology and inbound selling to go from $0 to $100 m
Mark Roberge. 2015. ISBN 9781119047070. The author was the first VP sales for Hubspot and this book details his methods and approaches in the stellar growth of that company. As a quant he is numbers driven and thus gives us a well-researched sales and marketing book that lays out exactly what to do, how to d o and why you do it. Then he presents a comprehensive metric approach to measure everything. This book has been missing from today’s inbound sales writing and fills an essential need. Plus his rigor in analysis goes a long way to giving sales a theory into practice foundation for even more analytical studies. I see this as helping sales gain academic respect for rigor and hypothesis testing. A must buy for all sales management and stars who wish to go further. Combines with Hacking Sales this would be the one two punch most companies need . Perhaps the best all round sales book this year.
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Category: Sales, Sales Effectiveness, Sales Efficiency
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