Hooked. How to build habit-forming products. Nir Eyal
Hooked. How to build habit-forming products. Nir Eyal. 2014. ISBN 9780670069323. The book is very good. Using four stages the author shows you how the user moves from Trigger, to Action, receives a Variable reward and Invests into the product. Clearly written and easily familiar to any of us with addictive tendencies, the book is a welcome addition to the literature of making compelling products. The author makes a clear distinction between products that make the users life better and all the others out there. A good addition to the work documented by Dan Ariely. A four hour well written read.
Category: Marketing, Sales Effectiveness, Strategy
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