Unselling. The new customer experience. Scott Stratten & Alison Kramer
Unselling. The new customer experience. Scott Stratten & Alison Kramer.2014. ISBN 9781118943007. . A pair of almost zany Canadians that write about recent classic sales fails (Unmarketing talked about marketing fails) . Well written in a jocular style. Don’t expect a deep analysis , but read this to enjoy the clear joy in learning about obvious dumb moves that many people and companies did with the best of intentions. A good book for that next boring AirCanada ( Poor you ) flight you find yourself on. They have an unpodcast and it truly is…a conversation that might say something on topic
Related articles
-
Reg Nordman is a founder and Managing Partner for Rocket Builders. - @@post_notification_header
- A Brief History
- Contact Me
- Customer Testimonials
- Google Reader Notes
- In the News
- Search Me and More
- Ready to Rocket 25
-
Feed on