March 1st 2015
Value Proposition Design. How to create products and services customers want. Osterwalder, Pigneur, Bernarda & Smith
Value Proposition Design. How to create products and services customers want. Osterwalder, Pigneur, Bernarda & Smith. 2014. ISBN 9781118968055. A textbook, workbook and piece of graphic art all in one. In our practise we help companies discover their value proposition and it is quite a bit of hard work for them. This is a thorough look at the process with a terrific front end explanation as to why this is so important. the book is a significant contribution to the field. It should be required reading for all technology companies ( and more) . Clearly written , but you will need a lot of thinking time as you work through this process.
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Category: Innovation, Manufacturing, Strategy, Technology Industry
