Archive for September 16th, 2013

The Year Without Pants. WordPress.com and the future of work. Scott Berkun.

Scott Berkun

The Year Without Pants. WordPress.com and the future of work. Scott Berkun. 2013. ISBN 9781118660638.  A very good and topical book that describes remote working while  remaining digitally connected.   Scott uses a very personal writing style which puts the reader directly into the prose. This took me right back to when I was first selling mid sized computers for  Burroughs. At that time I read The Soul of  A New Machine (Tracy Kidder) and it described in a similar way the process of design innovation in a company exactly – and continued to do so for many years. ( Scott refers to that book in his appendices)  Bercun’s book puts a new look into the chaos of today’s innovative companies and makes the experience very enjoyable. These methods and beliefs transcend the technology industry and I can see them being useful in pretty well any field of team leadership. This is a must read leadership book as well as for anyone who works in the tech industry.

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Category: Communication, Leadership, Technology Industry

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The Impact Equation. Are you making things happen or just making noise? Chris Brogan & Julien Smith.

My next read - The Impact Equation

The Impact Equation. Are you making things happen or just making noise? Chris Brogan & Julien Smith. 2012. ISBN 9781591844907.  The authors wrote Trust Agents which was a good read.  This book takes from their journeys in social media and develops a theme of around why you do what you do using the tools available  (including social media) . The book is more of a journey not a workbook. In this journey you cannot help but develop a better awareness of how you and your business differ and how to better communicate it. A very personal book, it speaks directly to the reader taking no short cuts. Clearly written I do not think you will roar through the book , but it would make for a very pleasant cross country flight companion.

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Category: Content Marketing, Leadership

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