Building a Winning Sales Force: Powerful Strategies for Driving High Performance. Andris A. Zoltners Ph.D, Prabhakant Sinha Ph.D., Sally E. Lorimer.
Building a Winning Sales Force: Powerful Strategies for Driving High Performance. Andris A. Zoltners Ph.D, Prabhakant Sinha Ph.D., Sally E. Lorimer.2009. ISBN 978-0814410400. I confess I missed this book and the others put out by ZS Associates. The website is a good resource, but they do not blog so their online profile is low to invisible. Too bad because the work they do is of the highest caliber and thoroughness when it comes to comprehensive sales management books. This one even contains a very useful chapter on sales and marketing alignment. A new VP of Sales and Marketing could do much worse than to devour this book. They have a useful model of upstream and downstream work, this whitepaper on the website gives a pretty succinct view. This is good work they do. What was missing for me was the guide of where to start and what to do in what sequence. For that bit I recommend this SalesBenchmark whitepaper . Enjoy
Category: Management, Sales, Sales Effectiveness
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