September 12th 2011
Maximizing Lead Generation. The complete guide for b2b marketers. Ruth P. Stevens.
Maximizing Lead Generation. The complete guide for b2b marketers. Ruth P. Stevens. 2012. ISBN9780789741141. The subhead is really true, this is a thorough and complete book on lead gen. Combine this with Brian Carrols work and you have all you need. I recommend this book for the beginner through to the grey haired pro. Sure the tools will continue to improve, but the basics as laid out by the author are very very current. Warning, read this carefully as the author is concise and direct, so it is up to you to understand each part of each step, including the need for great copy. A great addition to marketing literature and I suggest this is a must buy.
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Category: Content Marketing, Lead generation, Marketing
