December 7th 2010

Need a pricing strategy? Fire a customer. National Post Dec 7 2010

Good article from Paul Hunt today in National Post.

Paul Hunt, Financial Post ยท Tuesday, Dec. 7, 2010

If you haven’t walked away from a piece of business in the past six months, then it is very likely that your company doesn’t have a pricing strategy.

In other words, you are trying to be all things to all people, and that is not a strategy. In fact, it could have a detrimental impact on your business because it means that highly price-sensitive customers will infiltrate your company and obtain pricing that is well below what your loyal customers who value your offering pay.

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