November 13th 2010
What Women Want. The global market turns female friendly. Paco Underhill
What Women Want. The global market turns female friendly. Paco Underhill. A new good book from the author of Why We Buy. This is further insight into the changing of consumers worldwide by an expert who knows how to write. Every chapter will have you nodding your head with another few insights into the opportunities missed to really direct your marketing to the segments that control the bulk of the money on our world. Who? The over 50 market. This may about what women want, but any guy will find himself in these pages. Very worthwhile marketing book, up to date and immediately applicable. Good 4 hour plane ride book, it will keep your interest and get you thinking.
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Category: Branding, Communication, Lead generation, Marketing