Archive for June 13th, 2009

101 Cold Calling Tips For Building New Customers in a Down Economy. Wendy Weiss

Bicycles for Sale- Chelsea Flea Market
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101 Cold Calling Tips For Building New Customers in a Down Economy. Wendy Weiss.  2009. ISBN: 978-0-9671268-5-2.  The author says she is the Queen of Cold Calling.   These are very useful tips laid out in the right logical order.  For those of us in telesales, we can always use a boost and this book does a good job.   It is an e-book available from her website . I especially liked the clear and well thought out instructions on scripts and your  approach. I know of  some recent clients sales folks I met who just need  that  daily “boost” to keep going.  Almost-cold calls are still a part of the sales life , until you get your marketing lined up well enough to drive the traffic to you. Yet for really innovative new  products, no one knows about you so you have to go find the clients in order to have the conversation.

For daily desktop renewal I suggest you buy it and then print out this book so its a quick referral.  These tips work as many of them can also be gleaned from Art Sobczak the Business By Phone guy whose little Telesales Tips That Work book has been on my desk for a decade now.

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Category: Communication, Sales Efficiency

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Pow! Right between the eyes. Profiting from the power of surprise. Andy Nulman

A view from Burrard Bridge to English Bay
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Pow! Right between the eyes. Profiting from the power of surprise. Andy Nulman. 2009. ISBN 9780470405505.  What  a delightful easy to read and valuable book.  Nulman is a guy who has a whole host of successful campaigns behind him ( check out his client list!  When you read his thesis – you come up with , why not do it this way?  If you have any interaction/involvement with marketing – this is a must read book for you.  If you want a very enjoyable entertaining business book (That happens to “surprise” have some Vancouver related references.

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Category: Branding, Communication, Lead generation, Marketing

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