June 13th 2009
101 Cold Calling Tips For Building New Customers in a Down Economy. Wendy Weiss
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101 Cold Calling Tips For Building New Customers in a Down Economy. Wendy Weiss. 2009. ISBN: 978-0-9671268-5-2. The author says she is the Queen of Cold Calling. These are very useful tips laid out in the right logical order. For those of us in telesales, we can always use a boost and this book does a good job. It is an e-book available from her website . I especially liked the clear and well thought out instructions on scripts and your approach. I know of some recent clients sales folks I met who just need that daily “boost” to keep going. Almost-cold calls are still a part of the sales life , until you get your marketing lined up well enough to drive the traffic to you. Yet for really innovative new products, no one knows about you so you have to go find the clients in order to have the conversation.
For daily desktop renewal I suggest you buy it and then print out this book so its a quick referral. These tips work as many of them can also be gleaned from Art Sobczak the Business By Phone guy whose little Telesales Tips That Work book has been on my desk for a decade now.
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Category: Communication, Sales Efficiency
