December 9th 2008
The Inside Advantage. The strategy that unlocks the hidden growth in your business. Robert H. Bloom
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The Inside Advantage. The strategy that unlocks the hidden growth in your business. Robert H. Bloom. 2008. ISBN 139780071495691. The author is a very seasoned successful marketer with a long list of very high impact campaigns to his credit. On top of the experience he brings the knowledge and insight to make the sometime esoteric topic of marketing very simple and straightforward. Our history in this market ties completely in what Bloom espouses. He brings good value with this book , as he lays out not only what to do , but step by step how to do this work with your own people. This is required reading for any marketer and a CEO would find this tremendously informative. I always enjoy the client stories and found his on NeoCitran/Theraflu, Nestle, Southwest Airlines and T-Mobile especially compelling. Check out www.insideadvantage.org
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