Tribes. We need you to lead us. Seth Godin.
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Tribes. We need you to lead us. Seth Godin. 2008. ISBN9781591942330. I think Godin is just getting better and better. Yes his books are short- tiny even. Yes they are very simple and single minded. Yet that is exactly why they are so good. This one explains (along with other stuff) that:
- Tribes have leaders,
- Social media creates tribes
- Skype created a tribe – and killed telco revenues
- Wikipedia, Al Gore , Steve Jobs -all tribe builders
- Crowds have no leaders
- Crowds are tribes with no communication
- Heretics make change
- You decide to lead, not manage.
- And “R U Stuck on Stupid?”
This is a short plain ride book, a quick after Christmas turkey read. At the end Godin suggests that the best thing you can do with this book – is pass it onto someone else to spread the word about leading.
I liked it. A lot.
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Category: Communication, Leadership
The Inside Advantage. The strategy that unlocks the hidden growth in your business. Robert H. Bloom
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The Inside Advantage. The strategy that unlocks the hidden growth in your business. Robert H. Bloom. 2008. ISBN 139780071495691. The author is a very seasoned successful marketer with a long list of very high impact campaigns to his credit. On top of the experience he brings the knowledge and insight to make the sometime esoteric topic of marketing very simple and straightforward. Our history in this market ties completely in what Bloom espouses. He brings good value with this book , as he lays out not only what to do , but step by step how to do this work with your own people. This is required reading for any marketer and a CEO would find this tremendously informative. I always enjoy the client stories and found his on NeoCitran/Theraflu, Nestle, Southwest Airlines and T-Mobile especially compelling. Check out www.insideadvantage.org
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Category: Marketing
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