July 31st 2007
Bang! Linda Thaler & Robin Koval
Bang! Linda Thaler & Robin Koval. 2003. ISBN 0385508166. Subhead; Getting your message heard in a noisy world. These two gals really get this mass marketing stuff. Their firm KTG is responsible for the AFLACK duck, the “Kodak moment”, the Herbal Essenses orgasm ads and many others which grabbed attention without breaking the bank. What is most interesting is their descriptions on how much more work it is to get the idea out there, with specific examples of how their company and teams operate. If you are in marketing, this is a personal bookshelf book. Also an very easy read, hey they are in marketing!
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