Archive for May 11th, 2007

Duct Tape Marketing. The World’s Most Practical Small Business Marketing Guide. John Jantsch

Duct Tape Marketing. The World’s Most Practical Small Business Marketing Guide. John Jantsch. 2007. ISBN 9780785221005. “Nothing sticks like duct tape” is the signature intro to John Jantsch’s very useful marketing pod-casts. This book is the logical outcome of all the material on his site . A very good guide for all of us, not just the small businessman as it builds from the basics done well. His plan starts with the core marketing goals for the year and then says, “spend as little as you need to achieve these goals”, rather than saying spend more or less than XX. All his material built from a description of your ideal client . This approach is very well aligned with the Rocket Builders Precision Sales and Marketing process. If you are in small company or mentoring some, this will be a very useful book to read and heed. Well presented, logical and an easy read. Definite library keeper. Forward by Michael Gerber and afterward by Guy Kawasaki.

Category: Lead generation, Marketing, Sales

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