November 2nd 2005
Guerilla Marketing for Consultants. Jay Conrad Levinson
Guerilla Marketing for Consultants. Jay Conrad Levinson. 2005. ISBN
047661873X. Levison is the author of the Guerilla Marketing series. All
the books are very readible, useful and credible. This one is directly
targetted at service businesses (using a consultative approach). This
book is no baliney, full of essential and useful hands- on advice. He
takes his own advice and applies it liberally. This is a very good field
guide and I can not think there is a single redundant chapter. A library
keeper.
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