October 11th 2005
Bag The Elephant. Steve Kaplin
Bag The Elephant. Steve Kaplin. How to Win and Keep BIG Customers. 2005.
ISBN 1885167628. The first book I have found that squarely meets this
topic on the nose. He has a website www.differencemaker.com with many
resources and ways to buy this book. If you want to, need to or plain
old wondered how to, Bag a Really BIG Customer, this is the resource for
you. He has done it several times including Procter & Gamble. Very well
laid out and readable book in a no nonsense style. It gives you the
scoop in a great format and logical order. It is full of insights and
real case study anecdotes. Best sales book this year for me. A library
keeper. (Can you tell I liked it?)
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Category: Lead generation, Marketing, Sales
