March 21st 2005

Double Digit Growth. Michael Treacy

Double Digit Growth. Michael Treacy. 2003. ISBN 1591840058. One of the co-authors of The Discipline of Market Leaders, Treacy identifies five disciplines your company needs for double digit growth. Since at Rocket Builders we are the experts on double digit growth, I really wanted to read about these disciplines. They are; One, keep the customers you have. Two,take business away from your competitors. Three, show up where growth is going to happen. Four, invade adjacent markets. Five, invest in new lines of business. He provides many examples of companies who do well following these disciplines, even in difficult economies. He also illustrates those companies who who do not do well, showing you where the wheels feel off. Now it may not be quite as cut and dried as Treacy lays it out, however there is so much useful insight in this book that it qualifies as a library keeper. Easy to read with lots of examples.

Double Digit Growth

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