Archive for April 13th, 2022

Elite Sales Strategies. a guide to becoming one-up, creating value and becoming truly consultative. Anthony Iannarino.

Elite Sales Strategies. a guide to becoming one-up, creating value and becoming truly consultative. Anthony Iannarino. 2022.  This is likely my choice for sales book of the year. Anthony has penned a book that tells you the current state of modern sales.  Any sales leader, sales person or executive in sales should have this book on their shelf and read it a few times a year.  This can truly help you be different from the pack and really bring value to your clients from the get go.  I have all my sales coaching clients read his The Only Sales Guide You Will Ever Need before I engage with them.  I will now add Elite Sales Strategies as a must read.  Buy it, read it, work it and read it again.