November 21st 2020
the age of influence. The power of influencers to elevate your brand. Neal Schaffer.
the age of influence. The power of influencers to elevate your brand. Neal Schaffer. 2020. ISBN 9781400216376. I have read all of Neal’s books in the past and enjoyed them. I heard good things about this one, contacted Neal and he sent me a review copy. He then followed up and asked how it was going. Neal practises what he talks about in this book. The book is a clear blueprint for working with influencers, with great examples, guides and room for you to maneuver in applying this to your business. I took pages of notes and checked into most of the web pages/apps he suggested. The examples are key to understanding how to use this book, but his thoroughness in describing strategy and execution will make this a read and reread guide to how to do this. He even h=gives you a web address where he will keep updating this book, important in such a fast-changing market. It is an easy read, but that does not mean you can treat it lightly. I highly recommend this book
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Category: Marketing, Sales Effectiveness, Technology Industry
