May 18th 2020
The Ultimate Differentiator. The sales manager’s guide to talent development. Matthew McDarby
The Ultimate Differentiator. The sales manager’s guide to talent development. Matthew McDarby. 2020. ISBN 9781947486157. A short book for new and experienced sales managers. Quite a few case study examples of where you can go wrong and how to set it right. I found his hiring suggestions and ongoing training ideas very useful. This books sits alone in the sales book category and does a very good job of presenting concise and simple arguments on improvement. Very apt for today’s world. Good for sales manager and early CEOs.
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Category: Sales Efficiency
