July 9th 2018
Account-Based marketing for dummies. Sangram Vajre
Account-Based Marketing for dummies. Sangram Vajre. 2016. ISBN 9781119224853. I am always surprised how this series of books does the job. Well written clear and concise , it is useful to the all levels of ABM knowledge as a first read. IT may downplay how much work this method really is and the importance of the very early work to success later on. What the author decries today is very true and without a material change of approach by sales and marketing the waste of dollars and effort with continue. ABM is not new, (I used to call it Key Account Management) but it can be very effective with the tools and approaches we know about.
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Category: Content Marketing, Lead generation, Marketing, Sales, Sales Effectiveness, Sales Efficiency
