From Impossible to Inevitable. How Hypergrowth Companies Create Predictable Revenue. Aaron Ross and Jason Lumkin
From Impossible to Inevitable. How Hypergrowth Companies Create Predictable Revenue. Aaron Ross and Jason Lumkin. 2016. ISBN 9781119166733. Aaron is the author of Predictable Revenue, one of my favorite lead gen books. Together with his co author they have created the go to book for building your company. Its framed around a SaaS firm, but the approach has very broad application. Aaron sent me a review copy and I liked it so much that within five chapters I bought two copies for my salesmen sons. I could not help but see myself in many of the pages with my career experiences. None of the material is wasted and it all builds from sales and lead gen so that every department has a share in growing the company. His rules of thumb are quite accurate and well worth keeping in mind. This is a book that comes form people that have done this and they pull no punches in telling it as it is. This is a must buy book if you are serious about building your company ( and yourself)
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