Duct Tape Selling. Think like a marketer- Sell like a superstar. John Jantsch
Duct Tape Selling. Think like a marketeer- Sell like a superstar. John Jantsch. 2014. ISBN 97811591846338. I have been a fan of John’s work since Duct Tape Marketing first came to market. Now John has built up a substantial sales and marketing consultancy based on his work helping companies build up their programs. John is a customer oriented marketeer/writer and his material reflects this new reality for sales and marketing. Much of what we find/use in our practise aligns with John’s point of view. His sales and marketing hourglasses approach is invaluable. This is a must have book for the 20% of the salespeople/sales managers who want to grab 80% of the market. It is not an easy task, what you learn in this book is so valuable that I say just get over it and get to work. Kudos to John for making this book a thorough, well researched yet easy read. I suggest this book for a 4 hr round trip air flight.
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