Buying Customers. Bradley J. Sugars
Buying Customers. Bradley J. Sugars. 2012. ISBN 9780692017210. The author seems a prolific writer in the area of business coaching. This book is an easy read , yet it contains enough nuggets of real value to make it worth the read. It is especially useful if you are an accidental marketing or sales person, coming into these disciplines with little formal training. I found that although it was extremely and immediately valuable in B2C sales, there is some very good material for B2B. His website is www.actioncoach.com. And he takes his own medicine on his website .
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