The Innovative Sale. Unleash your creativity for better customer solutions and extraordinary results. Mark Donnolo.
The Innovative Sale. Unleash your creativity for better customer solutions and extraordinary results. Mark Donnolo. 2014. ISBN 139780814433478. The author makes a clear and compelling case to place creativity inside your sales organization. Peppered with numerous real world examples, there is something for the high performing sales pro through to the sales leader in this book. It is current with numerous references to the buyers process driving your sales process. I appreciated his careful explaining of how to and how not to do this process of change. His website is the only disappointment as it lacks any compelling free content to drive attraction and traffic. A must have book for the sales leader with a large sales team.
Category: Leadership, Sales
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