Brick by Brick. How Lego rewrote the rules of innovation and conquered the global toy industry. David C. Robertson.
Brick by Brick. How Lego rewrote the rules of innovation and conquered the global toy industry. David C. Robertson.2013. ISBN 9780307951601. A step by step walk through how Lego, in the late 90s in trying to reinvent themselves through massive innovation efforts came very close to destroying the company. You will see how they were able to turn it around and go on (with a few costly but now avoidable mistakes ) to be the innovation company it set out to be while being extremely profitable. I am on a reading theme on innovation, as Canada is in tough shape in many sectors , rushing to be second not first and definitely not being innovative. There are lessons here for every business leader. Great for a four hour flight. check out www.robertsoninnovation.com
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