April 26th 2013

Account Planning in Salesforce. Unlock revenue from big customers to turn them into bigger customers. Donal Daly.

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Account Planning in Salesforce. Unlock revenue from big customers to turn them into bigger customers. Donal Daly. 2013. ISBN 9781781191890.  A very useful ebook and not just if you are using Salesforce ( Although it would double the value to you)   This is perhaps the strongest argument for sales planning I have read  for quite some time. Sales leaders who are struggling with a sales team that fails to view planning as a valuable tool,will get a lot out of this book.   I also enjoyed the books brevity – It leaves nothing out but there are no extraneous words here.   Every sales leader could use this book as the execution is very clear.

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