March 1st 2013
The Flipchart Guide to Customer Advisory Boards. Vol 1 & 2. Mitch Gooze
The Flipchart Guide to Customer Advisory Boards. Vol 1 & 2. Mitch Gooze. 2013 Mitch (The Customer Manufacturing Guy) asked me to review these two – books and I am glad he did. This a valuable addition to the sales/marketing literature. Customer Advisory Boards are essential to build and grow smart companies. We recommend to all our clients to build them. So in these two volumes you have everything that you need to get your company ready to have one and step by step how to set up and run a CAB meeting. Mitch has again done the marketplace a service.
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- Super Bowl 2013 Emotional Connection Ads (customerthink.com)
- Maybe we’re just Marketing snobs? (customerthink.com)
- Process innovation vs Product innovation (customerthink.com)
- Build brand loyalty with the Customer Advisory Board (sparked.com)
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Category: Content Marketing, Lead generation, Marketing, Sales
