November 30th 2012
The New Experts. Win today’s newly empowered customers at their 4 decisive moments. Robert H. Bloom.
The New Experts. Win today’s newly empowered customers at their 4 decisive moments. Robert H. Bloom.2010. ISBN 9781608320240. A small book , but it punches above its weight class. The author , who is a good writer, lays out where and how you need to meet and exceed buyer needs and expectations in order to make, keep and continue a sale. He makes a very good case on why and how you need to think like a buyer at all times. His examples are drawn from b2b and b2c experience making this a very good general use book.
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Category: Communication, Marketing
