October 28th 2012
Insightful Selling. Learn the s.a.l.e.s. formula to differentiate yourself and create customer value. Adon T. Rigg
Insightful Selling. Learn the s.a.l.e.s. formula to differentiate yourself and create customer value. Adon T. Rigg. 2011. ISBN 9781466428607. On first look, this is an ideal Sales 101 book, for the new and aspiring salesperson who wants to be up to date. Clearly written, it covers all the bases wrto sales. The uniqueness of this book is the clarity with which the author covers the language of business and how to find and deliver business value. He includes a valuable chapter on how to read financials in order to match what you are selling to the needs of the target client. He is all about targeting and being a smart sales person. He quotes from Selling to the C Suite ( Read & Bistrite) where 82% of CEOs said they would take a sales meeting if it was recommended by someone internally. This is a good addition to today’s sales library.
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Category: Sales, Sales Efficiency
