July 12th 2011
Killing Giants. 10 strategies to topple the Goliath in your industry. Stephen Denny.
Image by Getty Images via @daylife
Killing Giants. 10 strategies to topple the Goliath in your industry. Stephen Denny. 2011. ISBN 9781591843832. The author has put down 33 first hand stories ( Eg Vibram barefoot runners, Dunking Donuts taste test, Jetblue) organized under ten different strategies. This is a book that should be in hands of every small business owner or small division owner. The stories are compelling, recognizable and very well organized (The author has a strategy for that as well) Smaller companies should be more nimble and market responsive than the giants. Great line that I extracted, over time incumbent companies grow to resemble their markets ( like owners look like their dogs) . Large companies acquire habits that smaller firms can get around and find opportunities. Good read and well put together.
Related articles
- Guerrilla marketing can be like warfare (theglobeandmail.com)
- Killing Giants is a Way of Doing (and a Book) (conversationagent.com)
- How to Take on a Giant (ducttapemarketing.com)
- Viva the underdog! (drewsmarketingminute.com)
- How to Build a Speed Culture for Your Business [Infodoodle] (mpdailyfix.com)
- Valeria Maltoni: How Barnes & Noble’s Nook Just Shifted the Playing Field: a Giant Killer In The Making? (stephendenny.com)
- Killing Giants, a video review (jeffesposito.com)
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Category: Branding, Leadership, Marketing, Pricing
