Archive for December, 2010

Betrayal. of love and freedom. Paul Huljich.

Betrayal. of love and freedom. Paul Huljich. 2010. ISBN 9780615368177.  The story of two men touched by bipolar disorder.  The author has had first hand experience with this and he does a very good job of letting you into the life that a sufferer could lead and how he worked his way out of it.  Although a work f fiction, you do get drawn into the tales and the interweaving of these two men’s lives.  If rips right along and is a good read for an entrepreneur.  Good book for a cruise or longer vacation.

Selling to Anyone Over the Phone. Renee P Walkup & Sandra McKee

Selling to Anyone Over the Phone. Renee P Walkup & Sandra McKee. 2011. ISBN 9780814414835.  This is very up to date and includes some very useful tactics that I have not seen in a selling on the phone book before.  The chapter on using the new tools is good because it reinforces what to do and what not to do , which is so needed with the new generation of sales trainees.  The Chapter on selling to different cultures is one of the most succinct I have seen and based on my experiences, she has  hit the items precisely.  There are useful templates throughout.   The mark if a good instructor shows  in the examples  which  include the before  approach ( weaker) and then the after approach (stronger and simple. They have their own spin on the classic four types of buyer personas , and the models work. I liked how the authors kept relating the approaches to the type of buyer each time as well as adjusting your approach depending on how you look at the world.  This is an easy read, very useful and will be a welcome addition to a sales managers tool kit as well as those salesfolks who want to blast through their quota into mega bonus land.  Thanks again Amacom for a valued book

US retailers trying to wean selves off discounts

FORT WORTH, TX -  NOVEMBER 27:  Shoppers Jeri ...
Image by Getty Images via @daylife

US retailers trying to wean selves off discounts after Black Friday. Not too happy with this as a pricing strategy. All speaks to recent posts on Pricing strategy.

Vancouver Sun Article today , http://www.vancouversun.com/sports/retailers+contemplate+bargain+busting/3909636/story.html

great quotes:

Discounts are like a  drug addiction.

The problem  is…we have to be able to make money

Enhanced by Zemanta