Archive for April 28th, 2010

Lemonade Stand Simple. Accelerate your small business growth. Diane Helbig.

WASHINGTON - NOVEMBER 18: (L-R) Federal Depos...
Image by Getty Images via Daylife

Lemonade Stand Simple. Accelerate your small business growth. Diane Helbig.20098. ISBN 9780981800462.  This is a Sales Gravy Press book – so it will deliver on what it promises.  This is sales reduced to the simplest essence you could ever find.  It has good examples, good explanations and is an easy quick useful read. If there any parts of the sales story that you do not understand, this is like the Coles Notes version (Coles got me through English 200  the first time) in that you get exactly what you need.

Reblog this post [with Zemanta]

Category: Sales, Sales Efficiency

No Comments » | Permalink | Trackback URI

The 1 % Windfall. How successful companies use price to profit and grow. Rafi Mohammed

The floor of the New York Stock Exchange.
Image via Wikipedia

The 1 % Windfall. How successful companies use price to profit and grow. Rafi Mohammed. 2010. ISBN 9780061684326. Rafi  is the guru on pricing as he has been consulting on it for over 20 years.  His previous book ,  The Art of Pricing, was a good book, but this one goes much further into the topic with great examples , worksheets and a step by step plan for a pricing strategy . Did you know that when it comes to pricing there are :

  • Four fundamental pricing strategies
  • Fifty pricing tactics
  • Two offensive pricing blossom (his model) strategies
  • Six defensive pricing blossom strategies and
  • Thirteen culture-of-profit principles?

This is a very thorough study and it is so clearly written that you can read it like a novel. I could not put this one down. It is the best writing on pricing I have ever come across. if you run a business you need this book.

Related articles by Zemanta
Reblog this post [with Zemanta]

Category: Marketing

No Comments » | Permalink | Trackback URI