February 22nd 2010
Switch. How to change things when change is hard. Chip & Dan Heath
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Switch. How to change things when change is hard. Chip & Dan Heath.2010. ISBN 9780307357274. The best selling authors of Made to Stick have another winning book. I am going through several books on change at the moment and this one is so far the best. A couple of early insights set the tone:
- Change requires the exertion of self control
- Self control is an exhaustible resource
- Change is hard because people wear themselves out.
The book then goes on to very simple lay out the critical steps in making change easier, and what one needs to look for. Also by imbedding case studies that encourage you to use their ideas before reading their suggested answer, your learning grows. (The design of the book follows their own findings! ) Lots of great information at www.switchthebook.com/resources. The ideas that we are driven at the same time by a logical driver ( The Rider) and an emotional one (The Elephant) is a very useful metaphor. Its an easy read but as very valuable one. C-suite required reading for sure.
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